Arena Gaming returns with the next chapter of Get Gaming. Join us as we level up the conversation - new insights, fresh perspectives and even bolder energy.
We’re gamers, who double up as media specialists, branding brains and content creators. As individuals, we’re passionate about the Gaming category, and our expertise and excitement not only makes for better insights, ideas and work – but more fun.
Join us in person on Wednesday October 1st, as we dive into the dynamic world of Gaming. We’ll unpack the shifting perceptions of video games, explore how the industry is evolving, and examine Gaming as a truly multi-generational media experience. Plus, we’ll reveal how brands can build meaningful, authentic connections with gamers - and do it right.
01.10.25
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01.10.25 🕹️
MORNING AGENDA: GAMING BRANDS & PUBLISHERS
PIXELS & PERCEPTION:
Will cross platform exclusivity remain a market challenge?
GAMING’S GROWING AUDIENCE:
How cross-gen play is reshaping habits, media, and spend.
MARKET DYNAMICS:
From ownership to access: shifting metrics, mindsets, and digital-first demands.
GTA 6:
Using entertainment insights to ask: is it time to steer clear or show up louder?
SPEAKERS REVEALED SOON
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SPEAKERS REVEALED SOON 📣
AFTERNOON AGENDA: BRANDS EXPLORING THE GAMING CATEGORY
STATE OF THE MARKET:
Your need-to-know snapshot of 2025’s gamers: who they are and how they play.
PERCEPTION OF VIDEO GAMES:
From parents to teens: how Gaming’s image has evolved across generations.
MULTIGENERATIONAL GAMING:
How game night is replacing movie night as the new family ritual.
NON-ENDEMIC ENTRY:
Not a Gaming brand? Culturally smart moves can still get you in the game.
SPEAKERS REVEALED SOON
📣
SPEAKERS REVEALED SOON 📣
01.10.25
🕹️
01.10.25 🕹️
MEET THE TEAM
We're proud to work with a varied portfolio of international Gaming clients including:
NEW WORK
Talk to Me was a new horror with no stars, no awareness, and a tiny budget, launched in a crowded market against the commercial tsunami that was Barbenheimer, as well as three other major horror releases. Yet it went on to become one of the UK’s highest-grossing horror films of 2023.
Our strategy? Focus hard on 18–29s, disrupt with cultural relevance, and blur film with gameplay. We recreated the film as a custom Fortnite quest, letting horror-loving gamers live the movie. We backed this with traditional media in untraditional ways, in-game trailers and OOH and amplified word of mouth through streamer watch-alongs.
And the results spoke volumes, with the campaign earning major recognition across the industry, taking home Gold and two Silvers at the 2024 Media Week Awards.
Partnering with our long-time collaborators, Bethesda Game Studios, we brought DOOM: The Dark Ages roaring into reality: the brutal next chapter in one of Gaming’s most iconic franchises.
This was more than a launch, it was a global takeover. From blazing OOH and cinema placements to unexpected drops during live sport across 20+ countries, the hellscape of DOOM broke free from the screen and stormed into the real world.
Highlights included a fire-fuelled invasion of Manchester’s Printworks, bespoke creative executions across Europe and APAC and cinematic launch trailers . The mission? Make DOOM unmissable. The result? A full-force campaign worthy of the Doomslayer’s legacy.
